This marketing course is a great introduction to the subject if you want to go into work in this area, or take a longer course. You'll start off looking at how and what marketing is used for, before looking at how you can use it to promote your own business.
The course covers:
- An overview of what marketing is and how it's used
- Different types and examples of marketing
- The elements that make up the 'marketing mix' and how this is used
- How to create a marketing strategy
- The importance of marketing and how it can be applied to your business
- What makes a brand
- How to highlight and market the unique selling points of your business.
There may be materials you need to help with your studies. You'll either make a one-off payment for these when you enrol, or you'll buy them during the course. Your tutor will talk to you about this at interview or in your first class (if you don't need an interview).
Depending on your course and circumstances, you may be able to get funding to help with materials fees. Please check with us when you come in for interview or enrolment.
This course is useful if you run your own business or want to set one up. We run other courses that can help in this area, browse our starting a business courses for ideas. You may also want to use this course to strengthen your CV and look for work in marketing and communications.
All courses run subject to demand and the content listed here should be used as a guide only. Course content may vary according to a range of factors such as course duration, campus, teaching staff and requirements from awarding bodies. Check our course and fee guidelines for further details.
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Professional and Career Development
Professional and Personal Skills
Starting a Business