This course will introduce you to internet marketing. You'll learn the considerations for setting up a virtual shop and how to create content for your e-commerce site. The course also covers keyword research, search engine optimisation and social media marketing.
The topics covered include:
- an overview of internet marketing
- choosing a domain and host
- targeting your audience
- search engine optimisation (SEO)
- using Google Analytics
- social media marketing
- taking quality photos of your products
- understanding and selecting keywords.
By the end of the course you'll be able to clarify your online marketing goals, identify your target audience and identify the keywords you'll need to use.
Your tutor will observe group tasks and there will be question and answer sessions.
You'll need a good level of English and you should be able to use a computer and the internet confidently.
There may be materials you need to help with your studies. You'll either make a one-off payment for these when you enrol, or you'll buy them during the course. Your tutor will talk to you about this at interview or in your first class (if you don't need an interview).
Depending on your course and circumstances, you may be able to get funding to help with materials fees. Please check with us when you come in for interview or enrolment.
You could take another e-commerce or digital marketing course at the College.
All courses run subject to demand and the content listed here should be used as a guide only. Course content may vary according to a range of factors such as course duration, campus, teaching staff and requirements from awarding bodies. Check our course and fee guidelines for further details.