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« Back to Pearson BTEC Higher National Certificate Creative Media (Game Development) RQF - Level 4

Advertising Accounts Managers & Creative Directors

Description

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
  • Conceives advertising campaign to impart the desired product image in an effective and economical way
  • Reviews and revises campaign in light of sales figures, surveys, etc.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates
  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Entry Requirements

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.

What could I earn?